There is really no better way to do this than by fully optimizing your ad revenue. However, as a publisher your emphasis should be on building longevity and shoring up your brand. So if you are a new publisher this is very nice place to start once you feel that you have reached that traffic threshold where you can no longer afford to not monetize the site. In theory it makes perfect sense for bloggers, social networks, and news portal sites that attract an African audience to use Google’s Adsense to monetize their content because the Adsense program is very well established, it is very easy to implement, and presents few requirement hurdles for publishers to cross before signing up.
Sadly, one of these seems to be an across the board trend where amongst both large and small African publishers there is a highly disproportinate over reliance upon Google as a revenue stream. One of the nice things about working with such a large cross section of Africa’s online content portals or publishers is that after a while, you begin to notice trends.
